Toyoura Strawberries are a signature specialty of Toyoura, a town in southern Hokkaido. This traditional local brand has a history of more than 70 years and is highly regarded for its large size, sweetness, and overall quality.
Toyoura’s strawberries benefit from a combination of moderately cool temperatures, abundant sunshine, and the dedication of local growers. This environment helps produce strawberries with an appealing balance of size and sweetness.
The fruit has become one of Toyoura’s best-known agricultural specialties, representing the town’s long tradition of strawberry cultivation.
Every June, roadside stalls selling freshly harvested Toyoura Strawberries appear one after another along the national highway. These colorful strawberry stands have become a seasonal symbol of Toyoura and a popular way to enjoy the fruit directly from local producers.
Fresh Toyoura Strawberries are also used to create a variety of local products. Among them are strawberry wine and strawberry yōkan, a traditional Japanese sweet made with red bean paste and agar.
These products offer visitors another way to experience the distinctive flavor of Toyoura’s strawberries beyond the fresh fruit itself.
Toyoura is also known for its local pork, and the town brings these two specialties together at the Strawberry and Pork Festival, held in early June.
The event celebrates the town’s agricultural bounty and provides an opportunity to enjoy both locally grown strawberries and Toyoura pork in one seasonal celebration.
April, May, June, and July