Shinshu Fruit Land Shinshu-Nakano Interchange Store is a popular tourist farm in Kusama, Nakano City, Nagano Prefecture, where visitors can enjoy seasonal fruit-picking experiences as well as local Shinshu cuisine and shopping.
One of its greatest advantages is its convenient location. The farm is only about one minute by car from the Shinshu-Nakano Interchange on the Joshin-Etsu Expressway, making it an easy stop for travelers exploring northern Nagano.
From June through November, visitors can experience harvesting different fruits according to the season. Picking fruit directly from the trees is a fun way to experience the agricultural landscape of Shinshu and enjoy fruit at its freshest.
Cherry picking: Early June–late June
Peach picking: Late July–late August
Grape picking: Early September–early October
Apple picking: Mid-August–late November
The spacious orchards produce sweet, juicy fruit that has ripened under the abundant sunshine of Nagano. The hands-on experience is particularly popular with families with children and group travelers.
After exploring the orchards, visitors can enjoy dishes prepared with ingredients from Shinshu. The restaurant for groups offers regional specialties such as chestnut rice and a Shinshu beef sukiyaki set meal.
These dishes provide an opportunity to experience the seasonal ingredients and traditional food culture of the Nagano region while taking a break from sightseeing.
For travelers looking for a quick and casual meal, the fast-food corner serves dishes such as curry and noodles.
It is a convenient place to grab a quick bite during a sightseeing trip, especially for visitors making a short stop before continuing their journey.
The on-site shop offers a wide selection of souvenirs showcasing the flavors and culture of Shinshu. More than 1,000 different products are available, including Shinshu soba, Nozawana, and locally produced specialty items.
For international visitors, the shop is also a convenient place to discover regional foods and products that are difficult to find outside Nagano.
The fruit market is especially popular. Visitors can purchase freshly harvested fruit grown at the farm, giving them the opportunity to take the flavors of each season home with them.
Seasonal fruit also makes a popular gift, allowing travelers to share a taste of Shinshu with family and friends.
Shinshu Fruit Land is operated by Fruit Land Co., Ltd., based in Suzaka City, Nagano Prefecture. The company was founded in 1963 under the name Nakajo Fruit Farm Co., Ltd.
The company’s development as a tourist farm reportedly began when bus passengers stopped at the farm and purchased apples. This experience led the business to develop fruit-picking tourism, and the company is sometimes introduced as a pioneer of apple-picking tourism.
Today, the company operates both fruit-picking experiences and an online mail-order business, delivering locally grown fruit to customers throughout Japan.
By combining tourism with direct sales and distribution, the company continues to connect visitors and consumers with the agricultural products of the region.
Address: 1356-1 Kusama Angenji-sakai, Nakano City, Nagano 383-0053, Japan
Closed: Open year-round
Regular Hours: 8:00 a.m.–5:30 p.m.
Ski Season Hours: 4:30 a.m.–10:30 p.m.
By car: Approximately 1 minute from the Shinshu-Nakano Interchange on the Joshin-Etsu Expressway.
Parking: Approximately 50 passenger cars and 30 large buses.
Nakajo Fruit Farm is a sister facility operated by the same company in Suzaka City, Nagano Prefecture.
Address: 3750 Ogoawara Matsukawa, Suzaka City, Nagano 382-0001, Japan
Hours: 8:30 a.m.–5:30 p.m.
By car: Approximately 7 minutes from the Obuse Smart Interchange on the Joshin-Etsu Expressway.
Parking: Approximately 25 passenger cars and 14 large buses.
Shinshu Fruit Land Shinshu-Nakano Interchange Store is more than a place to buy fruit. It brings together seasonal fruit-picking experiences, local cuisine, regional souvenirs, and the agricultural traditions of northern Nagano.
Families can enjoy picking fruit directly from the orchard, while other travelers can stop for a local meal or browse more than 1,000 Shinshu specialties. Its convenient location just one minute from the expressway interchange also makes it an excellent stop during a road trip through Nagano.
From growing and harvesting fruit to tasting it and taking it home, a visit offers a simple and enjoyable way to experience the rich natural environment and food culture of Shinshu.