Benizukushi is a gift box featuring a selection of popular sweets made with Okinawan purple sweet potatoes from Okashigoten, a confectionery company known as the original maker of Okinawan purple sweet potato sweets. It is a popular choice for visitors who want to sample several different varieties in a single box.
The assortment is available in boxes of 10, 18, or 23 pieces, with the exact selection varying according to the package size. However, the famous purple sweet potato tart is included in every assortment. Depending on the box, you may also find pies, galettes, manju and other traditional or Western-style sweets featuring the rich color and distinctive flavor of Okinawan purple sweet potatoes.
The appeal of Benizukushi is the chance to enjoy a variety of purple sweet potato sweets without having to choose just one. The assortment makes an excellent Okinawa souvenir, allowing family, friends, or colleagues to discover several different flavors together. It is also suitable as a gift for special occasions.
At the heart of this collection is the purple sweet potato tart, one of Okashigoten’s best-known products. The combination of a rich purple sweet potato filling and a crisp pastry base has become one of the signature flavors associated with Okinawan souvenirs.
Okashigoten is a confectionery and souvenir shop specializing in sweets that capture the character and flavors of Okinawa. The company began as a Western-style confectionery shop in Yomitan Village in 1979. Its famous purple sweet potato tart was developed as part of an effort to promote Yomitan Village, with the cooperation and dedication of many people involved in the project.
By making use of locally associated ingredients and emphasizing the distinctive character of Okinawa, Okashigoten developed a range of sweets that have become closely connected with the island’s food culture. Its purple sweet potato products helped transform a local agricultural specialty into one of Okinawa’s most recognizable souvenir foods.
Okinawan purple sweet potatoes are known for their vivid purple color and are an important specialty of the prefecture. They are used in a wide variety of foods, from traditional-style sweets to cakes, tarts and modern desserts.
The development of purple sweet potato confectionery began as part of Yomitan Village’s local revitalization efforts and eventually produced the original purple sweet potato tart. The success of these products helped establish purple sweet potato sweets as a representative Okinawan delicacy and a favorite souvenir among visitors.
Okashigoten’s sweets have received numerous awards at the National Confectionery Exposition, including the Honorary President’s Award, the Commissioner of the Japan Tourism Agency Award, and the Minister of Agriculture, Forestry and Fisheries Award. Its products have also received top honors, including Gold and Highest Gold awards, at the Monde Selection.
Okashigoten has also earned recognition as a destination for souvenirs. Since 2020, its facilities have been ranked No. 1 nationwide in the category of tourism, dining and souvenir facilities selected by industry professionals, further highlighting its reputation as a place to discover Okinawan sweets.
For travelers looking to take home more than just one Okinawan specialty, Benizukushi offers an easy and enjoyable introduction to the world of purple sweet potato confectionery. With its combination of tarts, pies, galettes, manju and other sweets, this colorful assortment makes a memorable souvenir and a delicious way to share a taste of Okinawa.